Both lean. Only one stays $20.
Loops made SaaS email simple with one plan and every feature — but it still prices per contact: $249/month at 50,000. Sendra keeps the software flat at $20 and lets Amazon bill delivery at cost.
How Loops charges
Loops is the simplest per-contact pricer: a single plan with every feature, priced purely by subscribed contact count, with unlimited sends, unlimited seats, and transactional email included. There are no overage penalties — your bill just moves to the next tier as your list grows. As of July 2026 it's free up to 1,000 contacts, $99/month at 10,000, $249/month at 50,000, and $399/month at 100,000.
How Sendra charges
Sendra is flat software pricing: free for your first 1,000 contacts, then $20/month for unlimited contacts. Delivery runs through your own Amazon SES account, billed directly by Amazon at roughly $1 per 10,000 emails. Your list can grow 100× without your software bill moving.
Sendra vs Loops, at every list size.
| Contacts | Sendra (Premium) | Loops (monthly) |
|---|---|---|
| 1,000 | Free | $0 (free plan) |
| 5,000 | $21 | $49 |
| 10,000 | $22 | $99 |
| 25,000 | $25 | $199 |
| 50,000 | $30 | $249 |
| 100,000 | $40 | $399 |
Sendra cost = $20/mo Premium plus estimated Amazon SES delivery at 2 emails per contact per month (about $0.10 per 1,000 emails); 1,000 contacts fits Sendra's free plan. Loops prices read from loops.so/pricing, July 2026.
What you get with each.
| Sendra | Loops | |
|---|---|---|
| Pricing model | $20/mo flat, unlimited contacts | Single plan, per-contact tiers $0–$399+/mo |
| Sending costs | ~$1 per 10,000 emails (Amazon bills you directly) | Unlimited sends included |
| Feature gating | All features on every plan | All features on every tier |
| Transactional email | Planned (not in V1) | Included |
| Automations | Included | Included ('Loops') |
| Email editor | Visual block editor + full HTML mode | Notion-style minimal editor |
| Cost at 50,000 contacts | ~$30/mo (with ~100k sends) | $249/mo |
| Deliverability infrastructure | Your own Amazon SES account (you own the reputation) | Managed by Loops |
When Loops is the better choice
Loops and Sendra share a philosophy — lean, no feature gates, built for product teams. Loops is the better pick when:
- You need transactional email (password resets, receipts) and marketing email in one tool today — Loops includes it; Sendra's transactional support is still planned.
- You don't want any AWS relationship, even a guided one — Loops is fully managed with zero infrastructure setup.
- Your list is under 1,000 contacts and you want a polished free tool with every feature.
Comparing other tools too? See the full list of comparisons or the Sendra pricing page.
Things people ask before they switch.
Join the waitlist. Upgrade when
it pays for itself.
Try Sendra with up to 1,000 contacts. When your list grows, upgrade to Premium for $20/month and keep paying Amazon’s usage-based rates for delivery.