Email marketing without
the per-contact tax.

Sendra is a modern email marketing platform for small teams with growing audiences. Build campaigns, manage contacts, create signup forms, and automate customer journeys — all with flat software pricing. Instead of charging more every time your list grows, Sendra sends through Amazon SES, Amazon’s email sending service. You pay Sendra for the app. You pay Amazon for delivery — keeping sending costs close to pennies per thousand emails.

Free up to 1,000 contactsNo credit cardGuided setup
Pricing that scales the right way

Your audience grows.
Your bill should not.

Most email platforms charge by the size of your contact list. The more subscribers you collect, the more you pay — even if you only email them a few times a month. Sendra works differently.

You pay one flat $20/month for the software. Email delivery runs through Amazon SES at usage-based rates, usually about $1 per 10,000 emails. At 50,000 contacts sending four emails per month, Sendra is still only about $40/month total: $20 for Sendra, plus about $20 for Amazon delivery.

List size50,000 contacts
$0$200$400$600$8001k5k25k100k500kCONTACTS · LOG SCALE →
Sendra $40.00
Tiered $299
Per-contact $355
At 50,000 contacts, Sendra is roughly $3,108 less per year than typical per-contact pricing.
Chart estimates assume 4 emails per contact per month, Sendra Premium at $20/month, and Amazon SES delivery of about $0.10 per 1,000 emails. Competitor pricing estimated from public pricing pages. Actual Amazon costs may vary by region, setup, credits, and free-tier eligibility.
The editor

Drag, drop,
slash, send.

A block-based editor that feels like a modern doc tool and renders like production email. Compose visually, personalize with variables, switch to HTML when you need control, and review every campaign before it sends.

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Blocks for everything

Headings, buttons, dividers, images, variables, and custom HTML. Reorder with drag-and-drop, duplicate with ⌘D, and build without fighting email tables.

Slash commands

Type / to add blocks, change structure, or keep writing without leaving the keyboard.

HTML when you need it

Edit the source directly when precision matters. Sendra renders through MJML so campaigns work across Gmail, Outlook, and dark mode clients.

Automations

Workflows that grow up with you.

Start simple with welcome emails, trial nudges, product updates, and scheduled newsletters. Then add branches, delays, conditions, and customer events as your lifecycle gets more sophisticated.

Trigger: Signup
Once per contactExit on unsubscribe
Delay
30Minutes
Send email · Welcome — let's set upv3743 in flight1,247 sent
Template · Onboarding / WelcomeOpen rate 47.2%
Branch · Opened welcome?Draft
Evaluate once · 1,247 evaluated
Yesopened = true
Pick your starter template
743 in flightv2
Noafter 24h
Need a hand getting started?
504 in flightv1
Version history keeps live automations safe. Update copy, add steps, or change a branch without breaking the contacts already moving through the workflow.
How it works

Sendra is the app.
Amazon SES is the delivery engine.

Traditional email platforms bundle two things together: the software you use to create campaigns, and the infrastructure that actually sends them. Sendra separates the two. Sendra is the app — editor, contacts, forms, automations, analytics. Amazon SES is the delivery engine: Amazon’s email sending service, connected to your AWS account in the background. You don’t need to know AWS — we guide you through setup in plain English, and Amazon charges roughly $1 per 10,000 emails.

Sendra
The app you log into. Editor, contacts, automations, analytics — we host all of it.
  • Build campaigns
  • Manage contacts
  • See who opened what
Freeup to 1,000 contacts
$20/mo · unlimited contacts
SES
Amazon SES
Amazon’s email sending service, connected to your AWS account in the background. You don’t have to learn it — Sendra drives it.
  • Actually sends the emails
  • Sending account is in your name
  • Billed by Amazon directly
~$1per 10,000 emails

Pay postage, not markup.

You are not paying Sendra to resell email delivery back to you. Sendra charges for the product. Amazon charges for the actual sending.

Own your sending setup.

Your sending account, verified domain, and email reputation live with you. If you ever leave Sendra, you can export your contacts and keep your infrastructure.

Flat software pricing.

Sendra does not get more expensive because your audience grew. Your Amazon bill only changes based on how much email you actually send.

Setup

No AWS experience required. Sendra walks you through the connection step by step. If your Amazon sending account needs approval before you can send at scale, we help you prepare the request and avoid the common mistakes. Want help? We can set it up with you for $49.

Learn about setup
Contacts, lists, segments

Lists for the long-haul.
Segments for the moment.

Use lists for durable groups like newsletter subscribers, customers, trial users, product updates, and transactional contacts. Use segments for the slices you need this week: opened in the last 7 days, plan = Pro, clicked a launch email, trial started, and more.

Signup forms · four ways to ship
sendra.so/f/unite-trial
Unite Pro
Product updates, essays and monthly roundups.
Emailmaren@studio.co
Subscribe →
Powered by Sendra
Public form page · share anywhere — bio link, signature, QR.
Lists & contacts
All 47,212Unite Pro TrialProduct UpdatesTest List Save segment
ContactPlanJoinedStatus
MMaren HolmPro2s agoactivenew
MMarcus ChenPro1m agoactive
DDiego PérezFree12m agoactive
SSarah WhitmanPro1h agoactive
RRobin ParkFree3h agotrial
OOlu AdeyemiProMay 18active
WWren HallFreeMay 16trial
Segmentlist = "Product Updates" AND last_open > "7d ago"

Forms with consent built in

Hosted pages, embeds, and iframes with single or double opt-in, custom consent copy, and an audit trail for every submission.

As many lists as you need

One contact can belong to multiple lists. One form can add subscribers to several lists at once.

An API behind everything

Every button in the app is wired to a clean REST endpoint. Push contacts, fire events, trigger automations, pull engagement stats — all from your own code.

Analytics

See what's working as it happens.

Track sends, opens, clicks, bounces, complaints, and unsubscribes across every campaign. Zoom into the live activity feed to see how contacts are engaging in real time, and drill into contact-level history to understand what each subscriber received, opened, clicked, and ignored.

Engagement
Sends · 30d
9.7k4.8k0.0Apr 18Apr 23Apr 28May 03May 08May 13May 178,210
Sends·Peak 8,210 on May 10·Avg 6,262/day
Live activityStreaming
Marcus ChenopenedQ4 product launch
just now
Sarah Whitmanclicked a link inOnboarding · D1
sendra.so/templates
8s ago
Diego PérezopenedSpring digest
16s ago
Priya RamanreceivedWeekly summary
24s ago
Amal Idrisclicked a link inQ4 product launch
sendra.so/changelog
32s ago
theo@old.devbounced fromSpring digest
40s ago
Common questions

Things people ask before they switch.

Do I need to know AWS?
No. Sendra is built for people who want the benefit of Amazon-powered delivery without learning AWS. You use Sendra day to day. We guide you through the setup, explain each step in plain English, and help you get your Amazon sending account ready.
What is Amazon SES?
Why does this cost less?
Can I migrate from another email tool?
What if Amazon needs to approve my account?
Do you support transactional email?

Better email
starts at $20.

Free up to 1,000 contacts. Upgrade when your list grows. Keep the editor, automations, forms, analytics, and Amazon SES delivery — without paying more for every contact.

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