Acceptable Use Policy

This Acceptable Use Policy (the “AUP”) governs your use of Sendra and is incorporated into the Terms of Service. Capitalized terms not defined here have the meaning given in the Terms. Violating this AUP is a material breach of the Terms and may result in immediate suspension or termination of your account. This AUP applies to everyone who uses Sendra, including your teammates, members, and API integrations.

You are the sender. Sendra is a tool that operates on top of your Amazon SES account. Sendra does not review your content, verify your lists, or confirm that your Recipients consented. Determining what is lawful — and complying with it — is your responsibility, not Sendra’s.

1. Permission & consent

You may only send email to Recipients who have given you consent appropriate to their jurisdiction and the type of message. Specifically, you must:

• have a lawful basis or valid consent for every Recipient and every message — for example, an opt-in, an existing customer relationship where permitted, or another basis recognized by applicable law;
• be able to evidence how, when, and where each Recipient consented if asked by Sendra, a mailbox provider, or a regulator;
• promptly stop sending to anyone who unsubscribes, objects, withdraws consent, or otherwise asks you to stop.

You may not send to addresses that were purchased, rented, bartered, scraped, harvested, co-registered, or otherwise obtained without the Recipient’s direct, informed permission to receive your email. Lists of addresses that did not specifically request your mail are prohibited.

2. Required content of every commercial email

Every commercial message you send through Sendra must include, at minimum:

• Accurate sender information — truthful “From,” “To,” and routing information and a subject line that is not deceptive or misleading;
• A valid physical postal address for your organization (a registered business address or a registered post-office box);
• A clear, working unsubscribe mechanism that lets Recipients opt out, and which you honor promptly;
• where required, a clear indication that the message is an advertisement or solicitation.

Sendra can inject an unsubscribe link into campaigns, processes Amazon SES bounce and complaint feedback, and provides fields for your postal address and legal name. These tools help you comply, but you must not disable, remove, obscure, or circumvent them, and you remain responsible for ensuring every message meets all legal requirements.

3. Compliance with all applicable laws

You are solely responsible for determining which laws apply to your email and for complying with them. This includes, without limitation:

• the U.S. CAN-SPAM Act;
• the U.S. Telephone Consumer Protection Act (TCPA) and related rules, where applicable;
• Canada’s Anti-Spam Legislation (CASL);
• the EU and UK General Data Protection Regulation (GDPR) and the ePrivacy Directive / PECR;
• U.S. state privacy laws (such as the CCPA/CPRA) and consumer-protection laws; and
• any other anti-spam, privacy, data-protection, consumer-protection, advertising, or marketing law in any jurisdiction where your Recipients are located or where you operate.

Laws differ by country, state, and message type, and they change over time. Sendra does not monitor, advise on, or verify your compliance, and nothing in the Service or our documentation is legal advice. If you are unsure whether your sending is lawful, consult your own legal counsel before you send.

4. Prohibited content and uses

You may not use Sendra to send, promote, facilitate, or store any of the following:

• unsolicited bulk or commercial email (spam), or mail to non-consenting Recipients;
• content that is illegal, or that promotes illegal goods, services, or activity;
• deceptive, fraudulent, or misleading content, including phishing, spoofing, or “make-money-fast,” pyramid, or Ponzi schemes;
• malware, viruses, ransomware, or links to malicious or deceptive destinations;
• content that infringes another party’s intellectual-property or privacy rights;
• sexually explicit or other content that is unlawful in the recipient’s jurisdiction;
• content that is hateful, harassing, threatening, defamatory, or that incites violence;
• impersonation of any person or organization, or forging or altering message headers or sender identity.

5. Elevated-scrutiny categories

Some categories of email carry a higher risk of complaints, abuse, or legal exposure. Sendra may apply additional scrutiny to, restrict, or decline to support sending related to (for example) gambling, cryptocurrency and digital assets, pharmaceuticals and supplements, adult content, dating, debt collection or credit repair, and lead generation. We may require additional information about your sending practices, or limit or suspend such use, at our discretion.

6. List hygiene & deliverability

To protect your reputation, other Sendra customers, and the broader email ecosystem, you must:

• maintain low bounce and complaint rates and stop mailing addresses that hard-bounce or complain;
• not mail stale, inactive, or unengaged lists in ways that generate abnormal complaints;
• respect the blocklist, suppression list, and unsubscribe status — do not attempt to re-subscribe or re-mail people who have opted out;
• not use signup forms, the API, or other features to “subscription-bomb” or flood third parties; and
• not abuse direct or test sends to bypass consent, suppression, or unsubscribe handling.

7. Amazon SES rules

Because Sendra sends through your own Amazon SES account, you are also AWS’s customer and must comply with the AWS Acceptable Use Policy, the AWS Customer Agreement, and all Amazon SES sending policies. AWS may independently review, throttle, suspend, or terminate your sending, and Sendra has no control over those decisions and is not responsible for them.

8. Platform abuse

You may not scrape, probe, or attempt to gain unauthorized access to the Service; interfere with its operation; abuse the API or exceed documented rate limits; circumvent usage limits or security controls; or resell or provide the Service to third parties except as expressly permitted in writing.

9. Enforcement

Sendra has no obligation to monitor your use of the Service, but we reserve the right to do so and to investigate suspected violations. If we believe you have violated this AUP — or that your sending creates legal, security, or deliverability risk — we may, with or without notice, throttle your sending, remove content, suspend or terminate your account, and report unlawful activity to the appropriate authorities. To report abuse of the Service, contact support@bzgapps.com.

10. No review; your responsibility

Sendra does not pre-screen, review, or approve Customer Content, and does not verify your Contact Data, your Recipients, or whether they consented. Compliance with this AUP and with all applicable laws is solely your responsibility. Sendra’s enforcement rights do not create any obligation to act and do not shift responsibility for your email from you to Sendra.

11. Changes

We may update this AUP from time to time. Material changes will be communicated as described in the Terms of Service, and your continued use of the Service after the effective date constitutes acceptance.