Pricing

Flat software pricing.
Amazon SES delivery.

Sendra charges for the email marketing app. Amazon charges for the actual email delivery — about $1 per 10,000 emails. That means your Sendra bill does not grow just because your list does.

Free

Get going

For trying Sendra, launching your first list, or running a small audience.

$0/month

  • Up to 1,000 contacts
  • Unlimited campaigns
  • Unlimited automations
  • Signup forms
  • Lists and segments
  • Analytics
  • Sendra footer on emails
  • Email support
Join Waitlist

Plus Amazon delivery costs, if any.

Most popularPremium

For growing teams

For growing lists that should not come with growing software bills.

$20/month

  • Unlimited contacts
  • Unlimited campaigns
  • Unlimited automations
  • Signup forms
  • Lists and segments
  • Analytics
  • No Sendra branding
  • Priority support
  • White-glove Amazon setup available
  • Full export anytime
  • Add team members, storage & sending domains as upgrades
Join Waitlist

Plus Amazon delivery costs, billed by Amazon. Extra members, storage, and sending domains available as paid add-ons.

Amazon delivery

What you pay Amazon.

Sendra uses Amazon SES, Amazon’s email sending service, to deliver your campaigns. Amazon usually charges about $0.10 per 1,000 emails, or about $1 per 10,000.

So 10,000 contacts at four emails per month is about 40,000 emails — roughly $4 of Amazon delivery on top of the $20 Sendra Premium plan, for about $24/month total. No per-contact tax. No list-size penalty.

I have10,000 contacts
I send about4 emails / contact / month
Sendra$20.00/mo
Amazon delivery · 40,000 emails$4.00/mo
Total$24.00/mo
≈ $900/year less than typical per-contact pricing
The math

The bigger your list, the bigger the gap.

ContactsSendra (Premium)Typical per-contact pricing
1,000Free~$15 – $50
10,000$22~$75 – $150
50,000$26~$200 – $350
100,000$31~$300 – $500
250,000$48~$700 – $1,200

Sendra cost includes the $20/mo Premium plan plus estimated Amazon SES delivery at 2 emails per contact per month. Competitor ranges based on public pricing pages, May 2026.

Pricing FAQ

The kind of questions a CFO might ask.

Do I need to know AWS?
No. Sendra is built for people who want the benefit of Amazon-powered delivery without learning AWS. You use Sendra day to day. We guide you through the setup, explain each step in plain English, and help you get your Amazon sending account ready.
What is Amazon SES?
Do I pay Amazon through Sendra?
What if Amazon needs to approve my sending account?
What if I exceed 1,000 contacts on the free plan?
Is the $20 billed monthly or annually?
Can I cancel?
Can I migrate from Mailchimp, Loops, ConvertKit, or another tool?
What about transactional email?

Join the waitlist. Upgrade when
it pays for itself.

Try Sendra with up to 1,000 contacts. When your list grows, upgrade to Premium for $20/month and keep paying Amazon’s usage-based rates for delivery.

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