Campaign reports
Detailed analytics for each campaign you send.
Every sent campaign has a detailed report showing delivery and engagement metrics. See Campaign reports in the Campaigns section for full documentation.
This page covers additional analytics concepts.
Metrics over time
Campaign reports show how metrics evolve after sending:
- Most opens happen within the first 24 hours
- Click activity tends to peak in the first 2-4 hours
- Late opens (days later) are often Apple Mail Privacy Protection pre-fetches
Comparing campaigns
Look at trends across campaigns rather than absolute numbers:
- Is your open rate trending up or down?
- Which subject lines generated the highest click rates?
- Are certain lists more engaged than others?
Geographic data
Sendra captures approximate geographic data from open and click events (based on IP geolocation). This can help you:
- Understand where your audience is located
- Optimize send times for different time zones
- Identify regions with low engagement