Creating a campaign

A campaign is a single email sent to a group of contacts. Here's how to create one from start to finish.

Starting a new campaign

Go to Campaigns → New Campaign. You'll land in the campaign editor with two areas:

1. Settings sidebar — subject line, sender details, audience, and scheduling
2. Email editor — where you write and design the email content

Campaign settings

Subject line

The subject line appears in your recipients' inboxes. Keep it concise and relevant.

Preview text (optional) — the snippet that appears after the subject line in most email clients. If you don't set it, email clients pull from the first line of your email body.

Sender identity

• From name — who the email appears to be from (e.g., "Alice from Acme")
• From email — the sending address (must be from a verified domain)
• Reply-to — where replies go (defaults to the from address)

Tracking

Toggle open and click tracking per campaign:

• Open tracking — inserts a transparent pixel to detect when the email is opened
• Click tracking — rewrites links to pass through Sendra's tracking server

Both are enabled by default. Disable them if you prefer not to track a specific campaign.

Writing the email

Use the visual editor to compose your email. Everything you see is what recipients see.

Saving drafts

Campaigns auto-save as drafts. You can leave and come back to a draft at any time from the Campaigns list.

Sending

When you're ready:

1. Verify your settings (subject, sender, audience)
2. Send a test email to yourself
3. Click Send Now or schedule for later

Once sent, the campaign moves from "Draft" to "Sent" and you can view its report.