Audience targeting
Choose who receives your campaign — all contacts, specific lists, or filtered groups.
When creating a campaign, you choose the audience — the group of contacts who will receive the email.
Targeting options
All contacts
Send to every contact in your workspace. Use this for major announcements or product updates that are relevant to everyone.
Specific list
Send only to members of a particular list. This is the most common approach — it lets you target "Newsletter subscribers," "Beta users," or any other list you've created.
List with exclusions
Send to one list but exclude contacts who are also in another. For example:
- Send to "All subscribers" but exclude "Churned customers"
- Send to "Product updates" but exclude "Enterprise" (who get a separate, tailored email)
Who gets excluded automatically
Even within your selected audience, Sendra automatically skips:
- Unsubscribed contacts — anyone who has opted out
- Bounced contacts — addresses that have previously hard-bounced
- Blocklisted addresses — emails on your blocklist
- Contacts without a valid email — shouldn't happen, but just in case
Audience preview
Before sending, the campaign editor shows the estimated recipient count based on your targeting. This helps you verify you're reaching the right group.